One thing about the state of the global economy is that it is very profitable and full of riches. This is why a lot of businesses get launched annually and also why each and every niche in the global market is getting saturated with many brands competing to stand out.
2020 will definitely be remembered as the year of the COVID pandemic but according to the Census Bureau, it’ll also be remembered as the year of the biggest number of business startups ever. Based on the census, a huge 4.4 million new businesses came to light that year. Also, starting up a new business is no longer the most difficult task for entrepreneurs; the most difficult task is standing out in the large pool of brands.
We at Squadhelp, with over 30,000 successful clients, have discovered that branding is the key to standing out to your customers. To create the perfect brand, you need to use the perfect brand name and the following steps will guide you through the process of picking from a list of different business names for sale.
The 4 Steps You Should Take To Find The Perfect Brand Name
1. Proper Visualization Of Your Business
The first step is to settle down and imagine where you want your brand to be in the near future. This is necessary for all the decisions and actions you’ll take over the course of your brand’s lifespan, including the name you’ll give to it. For this to work, you need to carry out research on the niche of your company, the competition, and the different business strategies and methods.
2. Use Of The Right Brand Tone
Your brand name can never come to life if you don’t use the right tone. To find the right business tone, you need to conduct proper research on the identities and behaviors of your target customers. The results of this research will help you discover the right tone that appeals to your target audience. Examples of the different brand tones include:
● Loving and approachable
● Fun and playful
● Classy and prestigious
3. Definition Of Your Branding Elements
Your branding elements are just as important as the tone you pick for your brand. These elements define the characteristics of your brand and help customers understand the uniqueness of your brand’s personality. The elements of your brand you need to define include:
● Big ideas: what principles guide your business?
● Values: what are the values your brand is based on?
● Benefits: what are customers going to gain from your brand?
● Emotions: what kind of emotions do you want to trigger in your customers?
● Value Proposition: how do you aim to stand out in your industry?
4. Brainstorming Based On Your Brand’s Personality
When the above factors are considered and well understood, you’ll have succeeded in understanding your brand’s personality. This will then allow you to brainstorm different brand name ideas based on a list of criteria that align with your company’s personality.
This is where your creative juices are allowed to flow until you find that perfect brand name. Here, you can use different short, unique, colorful, visual, and symbolic names that form a long list of potential brand names.
If you have trouble finding the right brand name, you can search through different business names for sale online to make things easier.
A Perfect Name For A Perfect First Impression
On a final note, when looking for the perfect name to give your brand, it’s important to pick a name that’s memorable. This is because companies with unique and memorable names, like AliExpress, Amazon, Uber, and Nike, are easy to remember and recommend to others.
Grant Polachek is the head of branding for Squadhelp.com, 3X Inc 5000 startup and disruptive naming agency. Squadhelp has reviewed more than 1 million names and curated a collection of the best available names on the web today. We are also the world’s leading crowdsource naming platform, supporting clients from early-stage startups to Fortune 500 companies.
